Monday, March 21, 2011

Review of "Perspectives on Social Media Marketing"


You can judge this book by the cover and if it is a topic that interests you or your organization then pick it up and start reading today. The great thing about the book is that it's broken up into 89 topics and each topic is addressed by both the brand perspective and the agency perspective. While a number of times the perspectives are very similar, there are definitely diverging perspectives and also different resources recommended for each perspective. The book has tons of links to reference material, tools, blogs and includes good anecdotal points as well. While some of the resources may become outdated quickly, it still will serve on the main intent which is to provide two perspectives on social media marketing. Engagement and conversation is a lot of what you'll hear, but more than buzzwords you'll get a glimpse of the experience in social media both the brand and agency perspective provide. Whether you are just getting started in social media or are a seasoned veteran, this book will probably give you more than one "ah hah" moments as you jump in to this fast-paced and ever changing world of social media marketing.

For once you can really judge a book by it's cover and it delivers just what it says Perspectives on Social Media Marketing. A great resource for marketers and business owners in all industries. Topic #79 from the book "In the social space, conversations change in real time. How can small, medium, and large companies keep up?" The brand perspective "For all of them, keeping up means listening..." and it goes into it a lot more. Easy to read, and you can skip to topics that are critical to you and refer back to topics as they come up during your journey into social media.

Monday, March 14, 2011

Social Media and natural disasters in Japan

As soon as I found out about the earthquake in Japan and the tsunami following I hopped on to Twitter to see if there were ways to help and if Japan was trending there. I hopped on Facebook as well, but no one in my circles had even mentioned it. All the posts I was seeing on Twitter and Facebook were as if nothing had happened in Japan. True, the number casualties wasn't known at the time, but from the videos on news sites it was clear this was devastating to at least the coastal towns. Now that the number of missing persons has risen to over 10,000 maybe it's sinking in?

There were other Twitter posts of a very disturbing nature on Twitter related to the earthquake in Japan, I couldn't believe what I was reading. Fortunately it is an ignorant few who ranted this nonsense and they were met with a torrent of response from the sane masses, but still hearing that voice and having it associated with the US was just sickening.


The whole situation with social media in the face of tragedy kind of bothered me, I posted a quick tweet vowing 10 minutes of silence for Japan after retweeting all the related news stories I could find to more people aware of the situation. Meanwhile everyone I follow with the exception of a a few news sources and the folks at Mashable seem to just continue on with the normal Monday routine. There were some exceptions, people checking on friends and family in California after hearing that tsunami warnings were in effect. Oddly enough the tsunami did make it all the way across the Pacific and did do some damage in Northern California!

What I really found disturbing was fairly big social media players like @ChrisBrogan who has over 170,000 followers and has tweeted over 82,000 times had absolutely nothing to say about the situation in Japan. His tweets were related to Delta flight delays more than anything else that day. Not to pick on Chris, there were definitely many others, and I just saddened because one the great uses I believe of social media is to generate fast acting response in a crisis that could make a difference in people's lives. On March 11th it really seemed like the narcissism, that is growing in part to social media channels, was really evident and definitely sad.

Fortunately the American Red Cross jumped right in and promoted the conversation #HelpJapan and set up a relief fund that you could donate $10 to the cause by texting the words REDCROSS to 90999. I sent my text got an auto response to confirm my $10 donation being charged to my cell phone bill by replying with a YES and then got a confirmation that my donation was accepted. Now that is an effective and rewarding use of social media and technology. I'm proud that the American Red Cross is doing their part and as always have a very rapid response to disasters, now I just have to donate to my local Red Cross chapter so that when my town is hit with a disaster they will be prepared to help me too.

Thursday, March 3, 2011

Gmail data lost in the cloud for a small percentage of users

What would you do if your email was suddenly all gone when you logged in to check it? For .02% of Gmail users this happened, but Google is restoring their data despite being a free service that could easily say, sorry your email is gone and leave it at that. Great free service with Gmail, but it does make you wonder how safe is your data with a free service is, for example this blog?