Wednesday, January 5, 2011

Arthur Middleton Hughes - From the book Strategic Database Marketing

"We do not have time to build up a relationship with the producers of many of the thousands of products that we use every day."

"Looked at from the customers' point of view, database marketing and the internet are ways of making customers happy, of providing them recognition, service..."

"There are some products where database marketing will not work and should not be attempted."

No comments:

Post a Comment