Thursday, September 8, 2011

Just a brief glimpse into "Social Media ROI"

I've been reading through Olivier Blanchard's book Social Media ROI and every other page seems to have another great point. Not great point put in the usual "social media expert" way (see the quote below and you'll know what I mean), but taking the focus off of "social" and back on to business and the bottom line. Things you are thinking about in regard to getting something meaningful and measurable out of your social programs, and wondering how to address and then there suddenly on page 16 it is simply stated and the light goes on. You realize as you read through this isn't a book about how to do social as much as it is a book on how to run your business to meet your objectives and your bottom line. Then when you're clear on those objectives how you use social to help meet them becomes the fun part. Throughout the book there are several great but simple points put in a such a way that just begs to be shared. I don't want to reveal too much content from the book Blanchard deserves credit for his work in educating people on what social is and isn't, so just one of my favorite lines from the beginning of the book... 
"There is no such thing as a social media strategy... What you do have are business objectives and strategies to achieve these objectives. Start with those and incorporate social into them." 
It's refreshing to see someone put "strategy" in its place; after setting your objectives where it belongs. I've worked with clients from company marketing departments who don't have a clear understanding of their own business or the objectives they should be trying to meet. It is extremely difficult to improve something when you don't know what that something is.
Pick up the book for more great insight, follow @thebrandbuilder and get on your way to knowing how to get to meaningful ROI from social.


Sunday, August 21, 2011

1938 - Underwood Universal - Portable Typewriter

Notes from the Underwood

She moves with a fluid grace
73 years and still the precision machine.
In the day she was made, a tool
for bashing out inspiration with every
click and clack. Now used for decor
in the modern world, a treasured past.

Is there another tale in this old girl?
Another song, another rhyme, another line?

There is only one way to know, 
roll in another blank sheet & see. 
Feel the weight of each key pressed, 
one line at a time it is a good test. 

Monday, March 21, 2011

Review of "Perspectives on Social Media Marketing"


You can judge this book by the cover and if it is a topic that interests you or your organization then pick it up and start reading today. The great thing about the book is that it's broken up into 89 topics and each topic is addressed by both the brand perspective and the agency perspective. While a number of times the perspectives are very similar, there are definitely diverging perspectives and also different resources recommended for each perspective. The book has tons of links to reference material, tools, blogs and includes good anecdotal points as well. While some of the resources may become outdated quickly, it still will serve on the main intent which is to provide two perspectives on social media marketing. Engagement and conversation is a lot of what you'll hear, but more than buzzwords you'll get a glimpse of the experience in social media both the brand and agency perspective provide. Whether you are just getting started in social media or are a seasoned veteran, this book will probably give you more than one "ah hah" moments as you jump in to this fast-paced and ever changing world of social media marketing.

For once you can really judge a book by it's cover and it delivers just what it says Perspectives on Social Media Marketing. A great resource for marketers and business owners in all industries. Topic #79 from the book "In the social space, conversations change in real time. How can small, medium, and large companies keep up?" The brand perspective "For all of them, keeping up means listening..." and it goes into it a lot more. Easy to read, and you can skip to topics that are critical to you and refer back to topics as they come up during your journey into social media.

Monday, March 14, 2011

Social Media and natural disasters in Japan

As soon as I found out about the earthquake in Japan and the tsunami following I hopped on to Twitter to see if there were ways to help and if Japan was trending there. I hopped on Facebook as well, but no one in my circles had even mentioned it. All the posts I was seeing on Twitter and Facebook were as if nothing had happened in Japan. True, the number casualties wasn't known at the time, but from the videos on news sites it was clear this was devastating to at least the coastal towns. Now that the number of missing persons has risen to over 10,000 maybe it's sinking in?

There were other Twitter posts of a very disturbing nature on Twitter related to the earthquake in Japan, I couldn't believe what I was reading. Fortunately it is an ignorant few who ranted this nonsense and they were met with a torrent of response from the sane masses, but still hearing that voice and having it associated with the US was just sickening.


The whole situation with social media in the face of tragedy kind of bothered me, I posted a quick tweet vowing 10 minutes of silence for Japan after retweeting all the related news stories I could find to more people aware of the situation. Meanwhile everyone I follow with the exception of a a few news sources and the folks at Mashable seem to just continue on with the normal Monday routine. There were some exceptions, people checking on friends and family in California after hearing that tsunami warnings were in effect. Oddly enough the tsunami did make it all the way across the Pacific and did do some damage in Northern California!

What I really found disturbing was fairly big social media players like @ChrisBrogan who has over 170,000 followers and has tweeted over 82,000 times had absolutely nothing to say about the situation in Japan. His tweets were related to Delta flight delays more than anything else that day. Not to pick on Chris, there were definitely many others, and I just saddened because one the great uses I believe of social media is to generate fast acting response in a crisis that could make a difference in people's lives. On March 11th it really seemed like the narcissism, that is growing in part to social media channels, was really evident and definitely sad.

Fortunately the American Red Cross jumped right in and promoted the conversation #HelpJapan and set up a relief fund that you could donate $10 to the cause by texting the words REDCROSS to 90999. I sent my text got an auto response to confirm my $10 donation being charged to my cell phone bill by replying with a YES and then got a confirmation that my donation was accepted. Now that is an effective and rewarding use of social media and technology. I'm proud that the American Red Cross is doing their part and as always have a very rapid response to disasters, now I just have to donate to my local Red Cross chapter so that when my town is hit with a disaster they will be prepared to help me too.

Thursday, March 3, 2011

Gmail data lost in the cloud for a small percentage of users

What would you do if your email was suddenly all gone when you logged in to check it? For .02% of Gmail users this happened, but Google is restoring their data despite being a free service that could easily say, sorry your email is gone and leave it at that. Great free service with Gmail, but it does make you wonder how safe is your data with a free service is, for example this blog?

Friday, February 11, 2011

Rainbird: Realtime Analytics at Twitter (Strata 2011)

Check out this SlideShare Presentation:

Social media a powerful tool for social justice!

Check out the Facebook page that started a revolution and won!!!!!

Amazing what shedding a little light on the subject of abuse of power and corruption can do when you have access to an online audience. It's the power of six degrees of separation, we're all connected if you go into the network far enough. So one man starts a Facebook page, forwards it to some of his friends who like it, their friends see it and they like it and so on... Soon the page has over 50,000 fans and momentum is starting to build. The man who starts the page disappears for 12 days no one knows where he is. He's being held against his will by the state, while he's in prison the momentum builds and escalates and the government takes violent action against peaceful protestors.

A leading figure of the protest movement Mohamed ElBaradei posts on Twitter @ElBaradei: "We shall continue to exercise our right of peaceful demonstration and restore our freedom & dignity. Regime violence will backfire badly" and so it did but not without a huge cost. 300 people dead and the protests continue. The military steps in to keep the peace and the tide turns on a 30 year dictatorship. After 18 days Mubarak leaves the country. It would have been easy to end the protests after Mubarak had announced he had turned power over to his right hand man, it would have been easy to end the protests when Mubarak said he would leave in September... I wonder if we were in the same situation would we have stayed or taken the easy way out?

True reform can't happen with the people in power handing the power over to someone they approve of, but even in Egypt some were saying enough of these protests, Mubarak said he would leave... others said no this isn't the change we want handed to us, we are taking it! Good for Egypt I hope they bring best of their intentions to the new government and their country and world becomes a better place for it!

Monday, January 31, 2011

Social media monitoring could save lives?


Are we already heading toward the future spelled out in Minority Report (think Enemy of the State and Minority Report meet Facebook and Google Earth)? If they had really known the future I wonder if they would have called the movie the Google Report (doesn't sound as threatening does it). It might already be happening, every day there might be a feed going to government and law enforcement agencies from Facebook to detect sentiment and analyze posts for suicidal or violent personality profiles and then monitoring all their online behavior for patterns that could lead to a crime or suicide.

Wednesday, January 26, 2011

Just finished reading Jim Sterne's Social Media Metrics

For now let's just say it extensively covers the topic and points you to numerous resources for further information. If you're looking for a clear path to all the ways you can measure social media this is a good place to start, but be warned you may find yourself tumbling into the rabbit hole. Stay tuned for Olivier Blanchard's new book Social Media ROI (releasing March 2011), and if you can't wait click the link below for some insights from Olivier now!

Olivier Blanchard - Basics of Social Media ROI

Wednesday, January 5, 2011

Arthur Middleton Hughes - From the book Strategic Database Marketing

"We do not have time to build up a relationship with the producers of many of the thousands of products that we use every day."

"Looked at from the customers' point of view, database marketing and the internet are ways of making customers happy, of providing them recognition, service..."

"There are some products where database marketing will not work and should not be attempted."